3/14/2024 0 Comments Like mike lil bow wow songAs hip-hop saturated the mainstream and became the top-selling music genre, the 11-year-old, who was initially discovered by Snoop Dogg in the early 90’s, burst onto the scene with his first album, “Beware of Dog,” which sold $2.7 million records and went platinum in 2001. Emerging talents like Kobe Bryant, Dirk Nowitzki, and Kevin Garnett were only just starting to attract loyal fans, and the NBA knew it needed to pivot from its linear entertainment model to captivate its younger demographic.Īround the same time, Shad “Bow Wow” Moss (then “Lil Bow Wow”) had quickly become the biggest kid performer-one of the biggest musicians, period, actually-in the country. Over the next couple of years the NBA’s average attendance dipped annually, television ratings dropped steadily, and, by 2001, just 15 percent of 18 to 24-year-olds had a rooting interest in the league. At the end of a six-month labor dispute that cut the season to 50 games, Michael Jordan, its most marketable and popular star, announced his (second) retirement. In January of 1999, the NBA faced the beginning of an existential crisis.
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